Supporting Leaders through Change
to Achieve Lasting Impact

Where visionary storytelling and measurable outcomes meet.

Monarch Advisory Collective is a premier strategic advisory firm dedicated to empowering brands, media companies, and platforms to redefine how premium content, commerce, and technology fuel sustainable growth. Operating at the dynamic crossroads of advertising, media, retail, content, data, and AI, we collaborate with executive teams and boards to architect modern go-to-market strategies, transform media investment models, and unlock new revenue streams through performance-driven video, integrated retail media, and commerce-enabled storytelling.

Founded on the conviction that true growth emerges when brand and performance are not competing priorities but mutually reinforcing pillars, Monarch Advisory Collective builds systems where visionary storytelling and measurable outcomes work in concert. Our approach ensures that organizations are equipped to thrive in a rapidly evolving landscape — where innovation, adaptability, and strategic alignment drive enduring results.

Founder Origin Story

Monarch Advisory Collective was established on the principle that significant growth occurs during times of transition.

After many years guiding senior leaders through market changes, organizational transformations, and industry shifts, I consistently found this truth: transformation rarely fails from lack of ambition; it does when there is no clear vision, consistent guidance, or disciplined follow-through.Monarch Advisory is dedicated to supporting leaders at pivotal moments.

We work closely with executives, boards, and their teams to clarify their vision, foster leadership alignment, and turn complexity into lasting results.

Our approach is built on experience, trust, and a deep respect for the responsibility leaders hold as they steer organizations through change.

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What We Do

We help organizations reposition premium video and CTV from traditional brand vehicles into performance-driven growth platforms. By aligning content, data, and commerce, we design strategies that drive measurable business outcomes — not just impressions.
We architect integrated strategies that link storytelling directly to transaction. By aligning retail media, streaming, digital platforms, and shoppable formats, we help brands convert attention into measurable revenue across high-consideration categories.
We design structured experimentation models that connect brand storytelling to performance metrics. Our approach enables disciplined innovation — creating repeatable systems for optimization, learning, and continuous growth.
We evaluate and refine partner portfolios across streaming platforms, creators, retail media networks, and technology providers. The goal: eliminate redundancy, strengthen strategic alignment, and build ecosystems that create sustainable competitive advantage.
We help organizations build measurement frameworks that demonstrate true incrementality and long-term value. From clean room collaboration to cross-platform attribution, we connect media investment to tangible business impact.
We advise executive teams and boards through moments of structural change — modernizing media investment models, aligning leadership around strategic vision, and building operating systems that are future-ready.

How We Work

We unite strategic vision with operational discipline, ensuring that every recommendation is actionable and impactful. We go beyond advising — partnering with leaders to architect the systems, forge the partnerships, and implement the measurement frameworks that are essential for real-world transformation. Our expertise is especially valuable for organizations at critical inflection points, where legacy media models no longer drive growth and innovative approaches are vital to remaining competitive

Why Monarch?

The Monarch butterfly stands as a powerful symbol of transformation, emergence, and lasting impact. Just as a butterfly undergoes a remarkable metamorphosis, Monarch Advisory Collective guides organizations through pivotal transitions—helping them evolve from legacy structures into future-ready ecosystems where storytelling, technology, and commerce converge to create sustainable growth.

Laura Molen

Founder & President, Monarch Advisory Collective

Laura Molen is the Founder and President of Monarch Advisory Collective, a strategic advisory firm focused on helping global brands and media companies navigate the convergence of premium content, commerce, retail media, and AI-driven advertising. Monarch Advisory partners with C-Suite Executives and boards to design next-generation growth strategies, modernize media investment models, and unlock new revenue through performance-driven video, data collaboration, and shoppable storytelling.

Laura brings more than two decades of leadership at the forefront of media, technology, and advertising innovation. Most recently, she served as President of Advertising Sales & Partnerships at NBCUniversal, where she helped architect the company’s transformation into a multi-platform, data-driven media ecosystem. In that role, she was a key architect of NBCUniversal’s One Platform strategy and played a central leadership role in the launch and monetization of Peacock. She oversaw national advertising, strategic partnerships, advanced advertising, and cross-portfolio go-to-market strategy across broadcast, cable, streaming, and digital platforms, working with the world’s largest brands and agencies to redefine how premiumcontent drives business outcomes.

Through Monarch Advisory Collective, Laura is currently advising a Fortune 500 company on its long-term video and retail media strategy, helping shape an integrated investment roadmap across CTV, YouTube, premium streaming partners, and emerging commerce-enabled formats. Her work focuses on aligning brand storytelling with performance outcomes, designing scalable test-and-learn frameworks, optimizing partner portfolios, and building a future-proof media architecture that connects premium video to measurable growth in high-consideration retail categories. Her advisory approach blends strategic vision with operational rigor—bridging brand, performance, data, and technology to drive incremental revenue and competitive advantage.

Laura is also an experienced board leader and governance advisor. She has served on the Board of Directors of Audacy and currently serves on the boards of Eckacitta Productions, a nonprofit dedicated to advancing underrepresented filmmakers, and Mynt Agency, a Performance Marketing Firm. Across her board and advisory roles, she is known for her ability to challenge legacy assumptions, strengthen governance frameworks, and guide organizations through periods of structural and strategic transformation.

Throughout her career, Laura has been recognized as a transformative leader in the media industry, known for anticipating shifts in consumer behavior, technology, and monetization models before they become mainstream. Her work sits at the intersection of storytelling and systems, helping organizations evolve from traditional media buying toward integrated, commerce-connected ecosystems where content, data, and retail converge.

At Monarch Advisory Collective, Laura is building a new blueprint for modern growth—one that reflects the reality of today’s fragmented media landscape and the opportunity to reimagine how premium content, AI, and retail media can work together to drive both brand meaning and measurable business impact.

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Award-Winning Executive Leadership